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Some companies don’t fear going even further. Justin Harrison, CEO of You, Only Virtual, wants his company to provide “unique outcomes every single time” someone asks a question of his avatars. While HereAfter AI generally requires collecting content when someone is still alive, YOV trains avatars—called Versonas, or virtual personas—to imitate people’s personalities based on saved messages, voice recordings, and videos. A Versona doesn’t just generate new content; its underlying algorithm also changes with each conversation, updating what it knows about the person it’s talking to. When you chat with it, using text messages and voice memos, you won’t have to keep telling it about your new job or girlfriend, for example.

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